2017 saw the birth of an idea with the first 3D printed binding. Then, in 2019, we presented our first fully functional prototype at ISPO, the world's largest annual multi-segment trade show for sporting equipment and sports fashion in Munich, and produced the first small series - the Pre Rider model. In early 2020, our binding won the ISPO "Gold Winner" award for the best and most innovative snowboard binding in the world. Five years later, we continue to change snowboarding and write our story.
2022 was a turbulent and learning year for us: the corona pandemic, supply shortages and our first fulfillment camp in the USA. Most importantly, we learned how critical local manufacturing can be to the success of our business. By staying flexible and responsive with our local partner, we were able to avoid most of the global supply shortages. Our first fully-stocked warehouse in the USA has opened up many opportunities for our customers and partners in the USA and Canada. But it has also presented us with many challenges. We are reflecting on these in detail and will continue to evolve as a result. We promise our dealers and customers that we will never stop working on progress and improvement.